So your cell phone vibrates or makes a ring to state you have another message. You open up your message inbox yet find that the SMS you got isn't from somebody you know. Rather, it's one sent by an organization.
What's written in the message has you captivated, and you need to discover progressively about the brand or service. You tap on the Web link inside the message and get some answers concerning the items that intrigue you.
But, have you ever think why businesses send SMS messages to mobiles?
Do they hire a team to text random strangers all day long? Well, it turns out that they automate the process to some degree. and is called SMS marketing or text marketing to increase awareness about their brand or services. You are probably aware that businesses often have marketing lists of current and potential clients.
Accepting you offered to consent to do as such, they'll get in touch with you with news of things that you may like. For this, they don't hire people to text all day long, in case you wondered. They rather use SMS marketing App or software through Web-based systems. These apps or software provides various SMS marketing functionalities including bulk SMS feature to send SMS to a group of people. One of the top Application for this purpose is "360 SMS App - Salesforce Texting App".
So, why these businesses send us text messages? Well, they do so for many different reasons:
For Reminders
While sincerely busy in composing this blog entry, I got a text message reminding me about a meeting. My car is due for maintenance service in a few days, and the dealership sent me a text message to remind me about it. In case you're futile at recalling important dates, text message reminders are a godsend.
For Marketing Purpose
perhaps the main objective for companies to connect with individuals is to promote their new products and services. They typically do as such on the off chance that previously you have purchased or used some service or product from them and have something to offer that may attract you. SMS marketing is a powerful tool for companies. It is the most efficient marketing channel to promote services or products and brands.
businesses prefer SMS marketing channels over other marketing channels. This is because it's a cheaper way to spread the message about a brand. They know that most people have mobile phones.
For Website authentication
Most of the online services offer what's known as a two-stage authentication system. What happens when you log in with your username and password as normal on a website. The company which is running the site sends an automated text message with a special code. Then, you enter that code on the website and press the OK button. Once it gets done, you get logged-in to the site. So, you can see, two-stage authentication is an excellent idea. And it also shows that it's not just marketing texts companies send out!
For Freebies
In some cases, a business will text you to offer you something for nothing since you are a reliable client. For example, a mobile network company may send texts to its clients offering freebies. Examples include free data, SMS, free minutes and much more.
Businesses eventually know to offer free items will likely result in a sale for something else at some stage!